What You Need to Know About Creating a Holiday Marketing Strategy 

Where did the year go? It seems like just yesterday we were talking how hot it was and fixating on our AC bill. Now, here we are, and it’s time to start talking about your upcoming holiday branding strategy. We’re actually a little late ourselves getting this out. ...

Illusion of Recognition | How it Affects Your Efforts to Gain Credibility

We’ve just barely hit the heat of Summer here in Melissa, Texas and the same goes for this series on navigating the intricacies of social media for businesses. In this post, we'll explore the illusion of recognition on social media and how it affects your efforts to...

Social Media Limitations | The Truth About Why it Doesn’t Generate Sales

The Truth About Social Media: Why It Alone Doesn't Generate Sales for Your Business As a new or established business owner, you're eager to solidify your presence and drive sales. In today's digital age, social media seems like the ultimate solution to promote your...
Detroit Meets Dallas | A Sheraton Dallas Dance Session

Detroit Meets Dallas | A Sheraton Dallas Dance Session

I received a very nice email saying, "hey, we're coming to Dallas and we'd love to do a shoot with you."  Well, I would never dream of saying NO.  I replied and set up a time to discuss the shoot.  There were several responses back and forth between mom and myself...

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3 Secrets to Dance Photography

3 Secrets to Dance Photography

There's three major secrets to getting those magazine and editorial inspired dance photographs.  Do you want to know what they are? I'm certain you've seen all those amazing images of Misty Copeland in her UNDERARMOUR campaigns and the gorgeous photographs on...

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MSP 2016 Spokesmodels Search | McKinney, TX

MSP 2016 Spokesmodels Search | McKinney, TX

I am so excited to finally post this ANNOUNCEMENT and introduce my new MSP (Michelle Standerfer Photography) 2016 Spokesmodels PROGRAM. I AM looking for stylish, fabulous, and highly motivated dancers to represent my brand and business. Dancers from all over the...

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what’s the point

what’s the point

I named my new adventure Pointe la Vie, meaning Pointe Life, in an effort to reach and capture the lives of all artists in the dance and athletic worlds who ... wait for it...point their TOES!!! I started out with ballerinas because it was the most obvious and also my...

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point your toes

point your toes

House of Dance Plano is a dance studio where owner Lisa Garretson and her staff are committed to giving students a solid technical foundation in a fun, supportive and energetic environment.  HDP’s passion is giving students the space to dance with heart, enjoy full...

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at the station

at the station

Dance photography has been a long time dream of mine.  I, never in a million years, thought that I'd have the opportunity to create beautiful imagery with such talented dancers. Last week I had a great idea to hop on the DART rail and stop at some of the stations and...

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spring launch special

spring launch special

It's OFFICIAL!! I am happy to announce that I am officially launching ballet/dance photography to my business!  POINTE LA VIE!  An enormous amount of time and talent has gone into getting this ready and I couldn't be more excited about it. For a limited time, I am...

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into the dark

into the dark

There are a million photographs all over the internet to draw inspiration from.  I recently felt drawn to try something that pushed me out of my comfort zone as an artist.  Lately, I have been completely in love with and have been following the work of Jordan Matters....

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where the flowers are.

where the flowers are.

When you're afforded the opportunity to work with three stunning ballerinas, you don't turn it down.  This past weekend I had the great pleasure of photographing some amazing dancers in an effort to re-establish my portfolio.  I am in the process of creating a new...

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a new beginning!

a new beginning!

Starting over is never fun.  If you move to a new school or city or state, there's always an adjustment.  How do you determine what you need in this new place?  Who are your new friends going to be? After taking a year long break, I decided to start my photography...

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